Churn Risk Calculator
See how churn silently destroys your MRR over time—and how much you could save by reducing it.
Your Numbers
Enter your current MRR and churn rate
That's money walking out the door if churn stays at 5%
MRR Trajectory
How your revenue changes over the next 24 months
Why Churn Compounds So Quickly
A 5% monthly churn rate doesn't mean losing 60% yearly—it's actually worse. Here's the math.
The Compounding Effect
5% monthly churn = 46% annual churn. Each month you lose customers, your base shrinks, making the next 5% even more costly.
Acquisition Costs Add Up
It costs 5-7x more to acquire a new customer than retain one. Every churned user is lost CAC you'll need to spend again.
Silent Churn is Preventable
68% of customers leave because they feel ignored. Regular feedback collection catches at-risk users before they cancel.
How Feedback Reduces Churn
Companies that actively collect and act on feedback see 20-40% lower churn rates.
Catch Frustration Early
In-app feedback widgets let users vent before they decide to leave.
Identify At-Risk Users
Low satisfaction scores and critical feedback flag churn candidates.
Close the Loop
"You asked, we built" updates show users you listen. They stay.
Build What Matters
Prioritize features your actual users want—not guesses.
Frequently asked questions
What is a good monthly churn rate for SaaS?
A "good" monthly churn rate depends on your business model. Enterprise SaaS typically sees 0.5-1% monthly churn, SMB SaaS 2-5%, and consumer products 5-8%. The key is understanding your baseline and working to improve it over time.
How do you calculate annual churn from monthly churn?
Annual churn compounds, so you can't just multiply monthly by 12. The formula is: Annual Churn = 1 - (1 - Monthly Churn Rate)^12. For example, 5% monthly churn equals about 46% annual churn, not 60%.
How does user feedback reduce churn?
Feedback helps in three ways: (1) It identifies frustrated users before they cancel, (2) It shows customers you care about their opinion, increasing loyalty, and (3) It helps you prioritize improvements that actually matter to users.
What percentage of churn is preventable?
Studies suggest 60-80% of churn is preventable. Most customers don't leave because of price or competition—they leave because they feel ignored or the product doesn't evolve with their needs. Regular feedback collection addresses both.
How much does reducing churn by 1% help?
Even a 1% reduction in monthly churn has a massive compounding effect. For a $50K MRR company, reducing churn from 5% to 4% saves over $35K in revenue over 24 months. The longer the timeframe, the bigger the impact.