Best In-App Feedback Tools of 2024: Improving User Experience for SaaS Apps


As the SaaS industry grows, a customer feedback platform is super important for making products better and keeping customers happy. Feedback tools, like Saylo especially, help SaaS developers learn from users directly, making features better, getting new users started easily, and keeping them around longer. This blog post will show you the best in-app feedback tools of 2024, which can really make your SaaS app better.

Why In-App Feedback Matters

Before exploring the tools, let’s discuss why in-app feedback is important:

  • Real-Time Insights: In-app feedback captures user sentiments as they use your product. It gives immediate insights into issues, requests for new features, and overall satisfaction.
  • Contextual Communication: In-app tools allow you to talk to users right within the product. This interaction happens when users are using the product, giving you feedback that's very relevant.
  • User-Centric Iteration: When you act on user feedback quickly, you can improve your product to match what users really need. This approach, focused on users, helps your product succeed.

Top In-App Feedback Tools for 2024

In-app feedback tools, such as Saylo, play a vital role in enhancing customer experience for SaaS applications. They allow developers to understand user needs and refine products accordingly. Let’s delve into some of the top in-app feedback tools of 2024 that can transform your SaaS application’s user experience.

Saylo: Our Top In-App Feedback Tool

Saylo is your go-to solution for collecting user feedback directly within your app environment. From solo entrepreneurs to enterprise teams and web developers, Saylo offers an intuitive platform for collecting and analyzing feedback directly within your app.

  • Customizable Platform: Easily tailor feedback collection to fit your needs, regardless of your expertise.
  • Real-time Feedback Collection: Gather insights instantly through various channels like surveys, in-app prompts, and social media integration.
  • Feedback Widget: Embed feedback collection directly into your app interface for seamless user interaction.


UserGuiding is a tool for helping users learn about features in a product. It does more than just guide users—it also lets you do surveys within the app, collect NPS ratings, and use customizable templates. Key features include:

  • Interactive Onboarding: Create step-by-step guides, checklists, and highlights to help users understand the product.
  • In-App Surveys: Get feedback on how the product looks, its features, and overall satisfaction.
  • Resource Centers: Offer helpful information within the app.


Survicate specializes in doing research and collecting responses, even from surveys that are not fully completed. Its features include:

  • Multi-Channel Surveys: Reach users through the web, email, or mobile.
  • Segmentation: Target specific groups of users based on their behavior.
  • Feedback Dashboards: Show insights visually to help with decision-making based on data.


Hotjar focuses on understanding how users behave on websites through heatmaps, session recordings, and surveys. Key features include:

  • Heatmaps: See where users click and spend time on your website.
  • Recordings: Watch recordings of user sessions to find problems they encounter.
  • Surveys: Collect feedback directly from users within the app.


Qualaroo allows you to do targeted surveys based on what users do. Features include:

  • Behavioral Targeting: Trigger surveys based on specific actions users take (e.g., using a certain feature).
  • Customizable Surveys: Make survey questions match your brand's style.
  • User Journey Insights: Understand where users encounter problems at different points in their experience.


Instabug is great for bug reporting and feedback collection from mobile app users. Here are some important things about it:

  • In-App Bug Reports: Users can tell you about problems right from the app.
  • Feedback Forms: Get ideas for new features and suggestions.
  • Integration: Easily connect with the tools you already use.


Usersnap helps you get feedback visually with pictures. Here's what it offers:

  • Screenshots with Annotations: Users can mark important spots and write comments.
  • Collaboration: Work together with your team to fix issues faster.
  • Integrations: Link up with tools for managing projects. looks at how users feel about your app. Here are its main features:

  • Feedback Widgets: Get opinions right inside your app.
  • Sentiment Analysis: Understand what users are feeling.
  • Integration Options: Link up with your favorite tools easily.

Choosing the Right In-App Feedback Tool


Selecting the right feedback tool is crucial for your SaaS product’s success. Here are some considerations when making your choice:

  • Integration and Compatibility: Make sure the feedback tool works well with the other technology you’re using.
  • Customization Options: Look for tools that let you change stuff to fit your needs.
  • User Segmentation: Check out tools that let you split users into groups based on how they act.
  • Analytics and Reporting: Find tools that give you lots of information to look at.

Remember, the best feedback tool is the one that fits your goals and the people using your product. Choose wisely, and watch your SaaS app shine!

Implementing In-App Feedback Best Practices


Now that you’ve chosen your tool for getting user feedback, let’s explore the best ways to use it effectively:

  • Strategic Placement: Where you put your requests for customer feedback is important.
  • Short and Contextual Surveys: Keep your surveys short and to the point.
  • Timely Responses: Respond quickly to customer feedback.
  • Feedback Loop with Product Development: Use what you learn to make your product better.


The best in-app feedback tools in 2024 will help connect developers and users, letting you make a product that fits their needs. Whether you're fixing features, making onboarding better, or solving problems, these feedback tools such as Saylo can make your SaaS app better. So integrate the right tool, use in-app customer feedback, and get a loyal group of users for your SaaS business!

Improve Your SaaS App with Insights

Discover how can optimize your app's performance with our strategic user feedback widgets. Implement in-app feedback for SaaS effectively and drive user-centric improvements today. Start your journey towards better user engagement and retention.